The 2015 Automotive SEMA Show
Recently,The automotive industry had its eyes locked in on the big annual conventions set for the scene of Las Vegas. SEMA was once again at the forefront as the biggest show going. Did you know SEMA puts on the largest annual show of small businesses in the country? More facts about SEMA that even the biggest enthusiasts might not know: *SEMA’s first show was held under the grandstands at Dodger Stadium nearly half a century ago. The show moved to Anaheim, and eventually Las Vegas back in 1977. *SEMA used to stand for Speed Equipment Manufacturer’s Association. The roots were, and still are in motor sports. As SEMA has grown, the business has broadened to include much more.
As the annual show expands, there are strategic features that have been identified for continued success. New products and exhibitors are the backbone of this trade association, and SEMA said there were upwards of 3,000 products on display this time around. That number is more than they’ve ever previously had. However– as the show grows in popularity, as well as the number of products and exhibitors, there was as much focus on quality as there was quantity. Peter MacGillivray took the time to speak with us at AVI, and he was steadfast in the “quality over quantity” philosophy. MacGillivray told us SEMA accomplishes this goal in a number of ways. Among them, is showcasing the products in the best way possible. For example, at the Vegas show, exhibitors were easily located; there is a convenience factor SEMA strives for in this regard. SEMA also identifies the most important and valuable assets to the stakeholders, which, in turn, drives the interest of the buyers attending the show. MacGillivray also told us that everyone was required to apply to attend the show, including vendors. They couldn’t just show up and plop products down on a table. Priorities like those are part of the way SEMA balances trying to be the biggest, as well as the best.
The annual show took place from November 3rd through the 6th, culminating with the SEMA Cruise. This part of the event was a parade of vehicles leaving the show, and it was quite the display. In addition, when the show was completed, there was what’s known as “SEMA Ignited”, which is an after-party held at the Las Vegas Convention Center. For those who didn’t have the opportunity to attend the SEMA show, cars were parked on exhibit to see afterward.
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